Automotive companies tend to come and go, and the same could be said of tire companies, too, but Vogue Tyre is a long-lasting tire company that’s stood the test of time. Established in 1914, Vogue Tyre has been developing custom luxury tires that have always delivered outstanding performance, ride quality, and safety. With the distinctive white and gold sidewall, the “mustard and mayonnaise” if you will, it’s sure to be noticed, no matter what vehicle or wheels you mount your Vogue Tyres on.

Just like Henry Ford said of the Ford Model T, you could get any color tire you wanted, as long as it was black, but Chicago chauffeur Harry Hower had an idea to stand out in the tire business with the Woodbury family. This new tire design, introduced around 1918, was distinctive for its whitewall design, completely unheard-of at the time. It was coined “Vogue” at first, later adding “Custom Built” to the unique tire.

Expanding through the 1920s, of course the 1929 stock market crash and ensuing Great Depression significantly cut the steam out from under the company’s growth. Still, Vogue Tyre managed to hang on to the business of the few wealthy enough to afford their custom whitewall tires. Coming out of the Depression, Vogue Tyre was negotiated to continue production by Kelly-Springfield, just purchased by Goodyear Tire, an agreement which lasted three-quarters of a century.

World War II was another hit to the company, but Vogue Tyre still held on, expanding production nationwide through the 1960s. In the early 1960s, the Vogue Gold Streak Tyre line further distinguished these custom-built tires from the rest of the market. Other technological innovations included glass belts, in the 1960s, Kevlar or Aramid construction, in the 1970s, and Twin Tread and Asymmetrical Tread designs, in the 1980s. In the 2000s, Vogue Tyre introduced triple-tread asymmetrical tread designs for all-season traction, touring-tire ride quality, and high performance.

In the last decade, Vogue Tyre has once again stepped out on its own, establishing its own production plants and developing even more high-tech custom tire offerings. Vogue Tyre Custom Built are now available for much of the automotive market, in dozens of sizes and types, including the distinctive high-performance White-and-Gold and exclusive ultra high performance Black V sidewalls.

Listed below are just a few of the Vogue Tyre models Performance Plus Tires keeps in stock for your car, truck, SUV, classic, or custom:

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