Dennis Feldman

Vice President & Third?Generation Operator, Performance Plus Tire

About Dennis

Dennis Feldman is Vice President and a third?generation operator at Performance Plus Tire, the family-owned business based in Long Beach, California. Over the past few years, he has led strategic initiatives that drove approximately a 25% increase in sales and helped launch a new fulfillment and distribution center in Tennessee.

He currently serves as Chair of the Independent Tire Dealers Group (ITDG) Next Gen Committee, mentoring emerging leaders in family-run tire businesses and guiding innovation across the industry.

Dennis is a recognized expert in classic and vintage car tires (including whitewalls), and plays a key role in Performance Plus Tire’s expansion into the custom, hot rod, and off?road wheel and tire market.

Credentials & Expertise

• Third?generation leadership and executive strategy focused on business growth and geographic expansion (Long Beach, CA ? Tennessee)
• Chair, ITDG Next Gen Committee—leading peer groups for emerging independent tire dealers
• Specialty in classic, vintage, custom, hot rod, and off?road wheels and tires. Authority in niche aftermarket products
• Featured guest on *Gain Traction* podcast discussing generational leadership and modernization of family business

Featured Media

Gain Traction Podcast: "Legacy and Innovation with Dennis Feldman" (Episode 183, published July 2, 2025).

Industry feature in SEMA’s “35 Under 35” highlighting his role in growth and leadership strategy.

Articles by Dennis

• Why Classic Car Enthusiasts Choose Whitewall Tires
• Guide to Choosing the Right Off?Road Wheels
• Hot Rod Wheels: What's Trending in 2025

Connect & Affiliations

• Dennis Feldman on LinkedIn
• Gain Traction Podcast interview
• ITDG News & Next Gen Committee