Hank Feldman

Owner & President, Performance Plus Tire

Hank Feldman headshot

About Hank

Hank Feldman is the Owner and President of Performance Plus Tire, working in the family business for over 50 years. He's built one of the country's largest retailers of vintage, custom, and off?road wheels and tires, and is a dedicated hot rod enthusiast.

He was honored with the WTC Lifetime Achievement Award at the 2023 SEMA Show for his decades of leadership in the wheel and tire aftermarket industry.

Hank has served on the boards of SEMA's Wheel & Tire Council, chaired the SEMA New Product Showcase, and participated on the Independent Tire Dealers Group and California Tire Dealers Association boards. His passion for hot rods extends beyond business—he's been active in local classic car events and community charity cruises.

Credentials & Expertise

  • Over 50 years of leadership in the wheel and tire aftermarket industry—including vintage, custom, hot rod, and off?road segments.
  • Owner and president of a nationally recognized specialty retailer focused on antique, custom, hot rod and off?road products.
  • Creator of the "Hot Rod Hanks" wheel line tailored to hot rod enthusiasts. (hot rod authority)
  • Recipient of SEMA WTC Lifetime Achievement Award in 2023.
  • Former board member of SEMA WTC, chair of New Products Showcase, ITDG and CA Tire Dealers Association.

Featured Media

"Hardship to High Performance" – The Modern Tire Dealer Show (April 2026) – Hank joins MTD's Aden Graves to recount Performance Plus Tire's 55-year journey, from family tragedies and the Los Angeles Riots to becoming a national leader in the classic, vintage, and hot rod tire and wheel segments.

Performance Plus Tire Tennessee Warehouse Tour hosted by Hank Feldman—highlighting product inventory and facility expansion.

Hank was recognized at the 2023 SEMA Show with the prestigious WTC Lifetime Achievement Award.

Articles by Hank

Connect & Affiliations