Discover premium Yokohama Tires at Performance Plus Tire, your trusted tire specialist since 1978. For over 47 years, our family-owned business has delivered exceptional tire expertise to drivers nationwide through our world-class online store and flagship Long Beach showroom. With over 100 years of combined team experience, we've built our reputation on providing expert guidance for every tire need—from daily drivers to collector car applications, vintage vehicles, performance builds, and specialty uses.
As an authorized Yokohama dealer, Performance Plus Tire offers the complete lineup of Yokohama's cutting-edge tire technology. Whether you're shopping online for convenient nationwide shipping or visiting our Southern California location to experience our $1.2 million inventory firsthand, our tire specialists help you select the perfect Yokohama tires for your vehicle's specific requirements. Every Yokohama tire we sell is backed by manufacturer warranties and our commitment to your complete satisfaction.
Yokohama Tire Corporation, the North American manufacturing and marketing arm of The Yokohama Rubber Co., Ltd., has been pioneering tire innovation since 1969. As one of the world's leading tire manufacturers, Yokohama combines Japanese engineering precision with over 100 years of rubber technology expertise to deliver tires that excel in performance, safety, and longevity.
Advanced Technology Meets Proven Performance: Yokohama tires are engineered using cutting-edge compound formulations and innovative tread designs that provide exceptional grip in all weather conditions. From the award-winning ADVAN performance series to the rugged GEOLANDAR all-terrain lineup, Yokohama offers specialized tire solutions for every driving need. Their proprietary technologies like Orange Oil compound technology and BluEarth eco-friendly construction demonstrate Yokohama's commitment to both performance and environmental responsibility.
Quality That Goes the Distance: One of Yokohama's defining characteristics is durability. These tires are constructed with premium materials and precision manufacturing processes that result in longer tread life and consistent performance throughout the tire's lifespan. Drivers choose Yokohama for reliable traction, confident handling, and peace of mind that their tires will perform when it matters most—whether navigating Southern California highways, tackling mountain passes, or cruising scenic coastal routes.
Performance Plus Tire's Yokohama Expertise: At Performance Plus Tire, we've sold thousands of Yokohama tires across every category. Our specialists understand the nuances between different Yokohama tire lines and can recommend the ideal match for your vehicle, driving style, and performance goals. We stock popular Yokohama models for sports cars, luxury vehicles, SUVs, trucks, and specialty applications including vintage and collector vehicles. Shop our extensive online inventory with fast nationwide shipping, or visit our Long Beach showroom where you can see the quality firsthand and speak with our experienced tire professionals.
Trust Performance Plus Tire for your Yokohama tire needs. With 47 years of tire industry experience, authorized dealer status, and a $1.2 million inventory including over 5,000 custom wheels, we're equipped to deliver the perfect tire solution—online or in person. Call us toll-free at (888) 926-2689 to discuss your tire requirements with our expert team.
Yes, Yokohama is an excellent tire brand with a strong reputation for quality and performance. Founded in 1917, Yokohama has over a century of tire manufacturing expertise and is recognized globally as one of the world's leading tire producers. Yokohama tires consistently earn high ratings in independent testing for traction, handling, tread life, and all-weather performance. The brand is trusted by both everyday drivers and motorsports professionals, with a proven track record in demanding racing applications including endurance racing and drifting competitions.
Yokohama and Michelin are both premium tire manufacturers that produce high-quality tires, though they serve slightly different market positions. Michelin is often considered the benchmark for premium touring and luxury tires, while Yokohama excels in performance and specialty applications, particularly in ultra-high performance and motorsports categories. Many tire tests show Yokohama tires performing competitively with Michelin in specific categories, often at a better value. The "better" choice depends on your specific vehicle, driving needs, and budget—both brands offer exceptional quality with manufacturer warranties and proven reliability.
No, Yokohama is a Japanese tire company, not Chinese. Yokohama Rubber Co., Ltd. was founded in 1917 in Yokohama, Japan, and remains headquartered there today. While Yokohama operates manufacturing facilities globally, including in the United States, Thailand, and the Philippines, it is a Japanese corporation with Japanese engineering and quality control standards. The company is one of Japan's oldest tire manufacturers and is publicly traded on the Tokyo Stock Exchange, maintaining its identity as a premium Japanese tire brand.
Yokohama typically ranks among the top 10 tire manufacturers globally by sales volume and is consistently rated as a top-tier brand in quality and performance. Industry rankings place Yokohama in the upper echelon alongside brands like Michelin, Bridgestone, Goodyear, and Continental. In independent tire testing by organizations like Consumer Reports and Tire Rack, Yokohama models frequently earn top ratings in their respective categories, particularly in ultra-high performance and all-season segments. The brand is especially well-regarded in the performance and motorsports communities, where Yokohama tires are OEM-approved for many sports cars and are widely used in professional racing.
Both Goodyear and Yokohama are reputable tire manufacturers, with strengths in different areas. Goodyear, as one of America's largest tire brands, offers extensive availability, a broad product range, and strong brand recognition, particularly in the mainstream passenger and commercial markets. Yokohama tends to excel in performance-oriented categories, offering advanced technology in their ultra-high performance and specialty tire lines, often at competitive prices. Yokohama's engineering focus on handling and grip makes them popular with driving enthusiasts, while Goodyear's vast dealer network and OEM partnerships provide convenience. Your best choice depends on your specific vehicle type, performance requirements, and whether you prioritize everyday comfort or spirited driving dynamics.
Michelin is generally considered the #1 tire brand globally in terms of reputation, though "best" can be measured different ways. By sales volume, Bridgestone often holds the top position worldwide. However, in consumer satisfaction surveys, independent testing results, and industry awards, Michelin consistently ranks at the top for overall quality, performance, and longevity. That said, brands like Yokohama, Continental, and Pirelli also achieve top ratings in specific tire categories and applications. The "best" tire ultimately depends on your specific needs—performance, longevity, comfort, price, or specialized applications—rather than brand name alone.
Tire longevity varies by specific model rather than brand alone, but Michelin and Yokohama consistently rank among the longest-lasting tire brands in independent testing. Consumer Reports' tread life testing frequently shows certain Michelin models exceeding 90,000 miles, while Yokohama's premium all-season and touring tires also demonstrate excellent tread wear characteristics. Yokohama backs many of their tire lines with impressive tread life warranties, often ranging from 60,000 to 85,000 miles depending on the model. Factors affecting tire lifespan include driving habits, vehicle alignment, tire pressure maintenance, and road conditions—proper tire care can significantly extend the life of any premium tire brand.
Yokohama and Cooper serve different market segments and excel in different areas. Yokohama is generally positioned as a premium performance brand with advanced technology and motorsports heritage, while Cooper focuses on providing solid value in the mid-tier market with reliable all-season and truck tires. Independent testing typically shows Yokohama outperforming Cooper in categories like wet traction, handling precision, and high-speed stability, particularly in performance tire segments. Cooper offers competitive options for drivers prioritizing value and basic reliability. For drivers seeking cutting-edge performance, handling dynamics, and premium engineering, Yokohama is typically the stronger choice.
Yokohama typically outperforms Firestone in independent testing, particularly in performance-oriented categories like handling, cornering stability, and wet weather traction. While Firestone (owned by Bridgestone) offers dependable mainstream tires at accessible prices, Yokohama's engineering focus on advanced compounds and tread designs generally results in superior performance characteristics. Yokohama tires often receive higher ratings from automotive publications and tire testing organizations for driver engagement and grip. However, Firestone remains a solid choice for budget-conscious drivers seeking basic reliability. For drivers who value responsive handling, performance, and cutting-edge tire technology, Yokohama represents a significant upgrade over Firestone's offerings.
Browse our complete selection of Yokohama tires online with fast nationwide shipping, or visit our Long Beach showroom to speak with our tire experts. Call (888) 926-2689 today for personalized tire recommendations backed by 47 years of industry expertise.
