Since 1978, Performance Plus Tire has proudly served drivers with quality tire solutions, and General Tires has been a cornerstone of our inventory for decades. As a family-owned business with over 100 years of combined team experience, we understand what matters most: reliable performance at exceptional value. General Tire, with over a century of American tire manufacturing heritage, embodies the same principles that drive our business—durability, dependability, and delivering more for your dollar. Whether you're shopping online with convenient nationwide shipping or visiting our world-famous Long Beach store with its huge inventory and over 5,000 wheels in stock, our expert team is ready to help you find the perfect General Tires for your vehicle. From highway cruising to all-season versatility, General Tires are engineered for drivers who demand quality without compromise.
General Tire's legacy spans over 100 years, making it one of America's most enduring tire brands. Founded in 1915 in Akron, Ohio—the historic heart of the American tire industry—General Tire has built its reputation on producing durable, value-driven tires that perform in real-world conditions. Today, as part of the Continental Tire family since 1987, General Tires benefit from advanced European engineering and technology while maintaining the American spirit of affordability and reliability that made the brand famous.
What sets General Tires apart is their commitment to delivering exceptional performance per dollar. These aren't budget tires that compromise on safety or longevity—they're engineered with proven tread compounds, robust construction, and advanced design features typically found in premium tire lines. Whether you're looking at their popular Altimax RT45 for all-season confidence, the G-MAX AS-05 for performance enthusiasts, or the Grabber series for trucks and SUVs, General Tires consistently earn high marks in independent testing for tread life, wet traction, and overall value.
At Performance Plus Tire, we stock General Tires because they align perfectly with our mission: providing professional-grade tire solutions that work for real drivers and real budgets. Our team's decades of experience have shown us that General Tires deliver impressive mileage warranties—often 60,000 to 75,000 miles—backed by Continental's global resources and quality control. The distinctive raised white letter and outlined white letter sidewall options also appeal to car enthusiasts, classic car owners, and truck drivers who want their vehicles to stand out with that coveted traditional look.
When you purchase General Tires from Performance Plus Tire, you're getting more than just great tires at competitive prices. You're getting access to our expert guidance, convenient online ordering with nationwide shipping, or hands-on service at our flagship Long Beach location. Our specialists can help you select the right General Tire model for your specific vehicle, driving habits, and climate conditions—ensuring you maximize both performance and value. With our huge inventory and direct relationships with manufacturers, we keep popular General Tire sizes in stock and ready to ship or install.
General Tires are owned by Continental and share many of the same engineering resources, manufacturing facilities, and quality standards. While Continental positions itself as a premium brand with advanced technology features, General Tires offer excellent performance and durability at a more accessible price point. Many General tire models use proven Continental tread compounds and construction techniques, making them an outstanding value for drivers who want Continental-quality engineering without the premium price tag. For most everyday driving scenarios, General Tires perform comparably to Continental in key areas like wet traction, tread life, and ride comfort.
Yes, General Tires are quality tires backed by over 100 years of American tire manufacturing heritage and the engineering expertise of parent company Continental. General consistently receives positive ratings in independent tire tests and consumer reviews for durability, performance, and value. Their tires feature modern tread compounds, strong internal construction, and comprehensive mileage warranties—often ranging from 50,000 to 75,000 miles depending on the model. As authorized General Tire dealers with decades of experience, we've seen firsthand how these tires deliver reliable long-term performance for our customers.
No, General Tire is not owned by Goodyear. General Tire has been owned by Continental Tire, the German tire manufacturer, since 1987. This acquisition brought General Tire into one of the world's largest tire manufacturing groups, providing access to advanced European engineering, global manufacturing facilities, and Continental's extensive research and development resources. While General and Goodyear are both American tire brand names, they are separate companies with different ownership and product lines.
General Tires are manufactured by Continental Tire, which acquired the General Tire brand in 1987. Production takes place at various Continental manufacturing facilities around the world, including plants in the United States, Europe, and other global locations. Despite being owned by a German company, General Tire maintains its American brand identity and continues to produce tires designed specifically for North American driving conditions and consumer preferences. The brand benefits from Continental's advanced tire technology, quality control processes, and over a century of tire manufacturing expertise.
Both General and Cooper produce quality mid-tier tires with strong value propositions, and which is "better" often depends on specific models and your driving priorities. General Tires benefit from Continental's global resources, advanced European engineering, and typically offer slightly longer tread life warranties. Cooper tires are also well-regarded American-made tires known for good performance and competitive pricing. In general, General Tires often edge ahead in wet weather performance and high-speed stability due to Continental technology, while Cooper excels in certain truck and SUV categories. Our team can help you compare specific General and Cooper models based on your vehicle and needs.
General Tires are positioned as a quality mid-tier brand rather than a premium brand. They occupy the value-focused segment, offering excellent performance and durability at more accessible prices than premium brands like Michelin, Continental, or Bridgestone. However, "mid-tier" doesn't mean lower quality—General Tires incorporate many of the same engineering principles and manufacturing standards as their Continental parent company. Think of them as premium engineering at non-premium prices, making them an ideal choice for drivers who want quality, reliable performance without paying premium brand prices.
General and Goodyear both produce quality tires but target slightly different market segments. Goodyear positions itself across multiple tiers from budget to premium, while General focuses on the value-performance segment backed by Continental engineering. General Tires often provide comparable or better performance than similarly-priced Goodyear models, particularly in areas like wet traction and tread life, thanks to Continental's technology. However, Goodyear offers a wider product range overall. For most drivers, General Tires represent exceptional value with performance that competes well against Goodyear tires in the same price range. Our experts can help you compare specific models to find the best fit.
General Tires typically last between 50,000 and 75,000 miles depending on the specific model, with many passenger car models carrying 60,000-mile or longer tread life warranties. Actual tire life depends on factors including your driving habits, vehicle alignment, tire rotation frequency, inflation pressure maintenance, and road conditions. The Altimax RT45, one of General's most popular all-season tires, features a 75,000-mile warranty. Performance-oriented models like the G-MAX AS-05 may have shorter warranties due to softer compounds designed for grip. Proper maintenance—including regular rotations every 5,000-7,000 miles and maintaining correct inflation—will help you achieve or exceed the warranty mileage.
Ready to experience the quality and value of General Tires? Browse our huge inventory online with convenient nationwide shipping, or visit our world-famous Long Beach showroom to see over 5,000 wheels and talk with our expert team. Call us toll-free at (888) 926-2689 for personalized tire recommendations and competitive pricing.
