Since 1978, Performance Plus Tire has been Southern California's premier destination for high-performance tires, and Falken has been one of our most trusted brands for drivers demanding exceptional grip, handling, and durability. As a family-owned business with over 100 years of combined team experience, we've watched Falken evolve from its 1983 Japanese launch into a world-class tire manufacturer renowned for motorsports success and cutting-edge Ultra High Performance technology. Whether you're shopping online for fast nationwide shipping, our tire specialists can help you select the perfect Falken tires for your driving needs. With a $1.2 million inventory and deep expertise in performance applications, we stock Falken's complete lineup for sports cars, SUVs, trucks, and everything in between.
Falken Tires represents the perfect intersection of motorsports heritage and everyday reliability. As part of Sumitomo Rubber North America, Falken has spent over four decades perfecting their craft, with a laser focus on Ultra High Performance products that deliver on the street and dominate on the track. What started as a high-performance radial brand under Ohtsu Tire and Rubber has evolved into a global powerhouse, earning victories in professional motorsports programs from drifting to endurance racing.
At Performance Plus Tire, we've been recommending Falken tires to our customers for decades because they consistently deliver three critical qualities: exceptional dry and wet traction, impressive tread life, and outstanding value. Falken's engineering team invests heavily in advanced compound technology and innovative tread designs that maximize contact with the road surface. Whether you're looking at their Azenis RT660 for track days, the Wildpeak A/T Trail for SUV adventures, or the Ziex ZE950 for daily driving, every Falken tire benefits from rigorous testing and motorsports-proven technology.
What sets Falken apart in today's crowded tire market is their commitment to both performance and accessibility. While some premium brands focus exclusively on the luxury segment, Falken engineers tires that deliver race-inspired performance at prices that won't break the bank. Their six strategically located distribution centers across the United States ensure quick availability, and their award-winning product lineup covers everything from passenger cars to light trucks. When you shop Falken at Performance Plus Tire, you're getting tires that have been vetted by our expert team and backed by our 47 years of industry experience. Browse our complete Falken selection online for convenient nationwide shipping, or visit our Long Beach location where you can see our massive inventory in person and get personalized recommendations from our knowledgeable staff.
Yes, Falken is an excellent tire brand known for delivering high-performance tires at competitive prices. As part of Sumitomo Rubber Industries, Falken combines Japanese engineering quality with over 40 years of motorsports experience. Their tires consistently receive strong ratings for wet and dry traction, handling, and tread life. At Performance Plus Tire, we've recommended Falken to thousands of satisfied customers since 1978 because they offer genuine performance credentials backed by professional racing success.
No, Falken is not owned by Michelin. Falken is a brand of Sumitomo Rubber Industries, a major Japanese tire manufacturer. Sumitomo Rubber Industries operates independently and produces tires under several brand names including Falken and Ohtsu. While both Michelin and Sumitomo are respected global tire manufacturers, they are completely separate companies with different ownership structures.
Falken and Michelin both produce high-quality tires, but they target slightly different market segments. Michelin is positioned as a premium brand with higher price points, while Falken focuses on delivering motorsports-inspired performance at more accessible prices. In independent testing, Falken's top-tier models like the Azenis RT660 compete admirably with premium brands in performance categories. The choice between brands often comes down to specific tire models, your vehicle type, driving style, and budget. Our team at Performance Plus Tire can help you compare specific models to find the best match for your needs.
Both Falken and Goodyear manufacture excellent tires, and "better" depends on your specific needs and the tire models being compared. Goodyear is one of America's largest tire manufacturers with a broader product range, while Falken specializes in performance-focused designs with motorsports technology. In the Ultra High Performance segment, Falken's dedicated focus often results in tires that match or exceed comparable Goodyear models in handling and grip, sometimes at lower prices. For the best recommendation, call our experts at (888) 926-2689 to discuss your vehicle and driving requirements.
Falken is better described as a performance-value brand rather than a budget brand. While Falken tires are typically priced below premium brands like Michelin or Bridgestone, they're not economy or low-cost tires. Falken positions itself in the performance tire segment with technology derived from professional motorsports. They offer genuine high-performance capabilities at mid-range prices, making them popular with driving enthusiasts who want serious performance without premium pricing. Think of Falken as delivering premium performance at mainstream prices.
No, Falken is not a Chinese tire brand. Falken is a Japanese brand owned by Sumitomo Rubber Industries, one of Japan's largest tire manufacturers. The brand was launched in Japan in 1983 and expanded to North America in 1985. While some Falken tires may be manufactured in various global facilities to serve different markets, the brand's engineering, design, and quality standards are Japanese. Sumitomo Rubber Industries is headquartered in Kobe, Japan, and has been producing tires since 1909.
Falken tire lifespan varies by model and driving conditions, but most Falken passenger tires are designed to last between 40,000 to 65,000 miles with proper maintenance. Their touring tires like the Ziex series typically offer longer tread life, while ultra-high performance models like the Azenis RT660 prioritize grip over longevity and may last 20,000-30,000 miles. Actual tread life depends on factors including driving habits, vehicle alignment, tire rotation frequency, and road conditions. Many Falken tires come with treadwear warranties, and proper maintenance like regular rotations every 5,000-7,000 miles can help maximize their lifespan.
Falken and Bridgestone are both respected Japanese tire manufacturers that produce quality products, though they target slightly different market positions. Bridgestone, as the world's largest tire manufacturer, offers a wider range from economy to premium, while Falken focuses specifically on the performance segment. In head-to-head comparisons of similar performance models, Falken tires often match Bridgestone's capabilities in handling and grip while typically costing less. Both brands have strong motorsports heritage and engineering expertise. The best choice depends on your specific vehicle, performance needs, and budget.
