ppt-store-promoPerformance Plus Story

From our humble beginnings 38 years ago in Inglewood, California our family owned and operated business has grown to become on of the Southern California’s largest independent tire, custom wheel, and custom suspension dealers. Over the last several years we have also become one of the world’s largest marketer of collector car tires and custom wheels. Our journey has been challenging at times. Performance Plus Tire and Auto Superstore began originally as “The Big House of Chrome” in Inglewood California. In 1978 we purchased one of Southern California’s Original custom shops, “Dave’s Home of Chrome” in Compton.

Over the years our company expanded into wholesale distribution to become one of the areas largest custom wheel distributors. We also began opening additional retail stores. In 1986 the stores were all renamed Performance Plus Tire and Auto Centers. The company exited the distribution business to focus on adding additional stores. By 1992 Performance Plus had expanded to ten stores and growing. Unfortunately the Los Angeles riots severely damaged the financial health of the company. Three stores were a total loss due to fire and two others suffered significant damage to the facilities and inventory.

The years that followed were “character builders” for our family and the loyal employees as Performance Plus worked long and hard to stave off bankruptcy. We ultimately closed or sold all of the remaining stores except our flagship Long Beach store. Our success in Long Beach is the result of many years of hard work and loyalty of our staff. We also cannot forget the many suppliers who believed in us when others did not.

Today we are one of Southern California’s Premier establishments. Our 1.2 million dollar inventory is stacked deep with passenger, light truck, ultra high performance, vintage, drag and specialty tires from all the famous makers. We stock our five thousand custom wheels. Our Custom Suspension inventory from RCD and Eibach is second to none on the West Coast. Our state of the art equipment and expert technicians are the industry’s best. Our Sales Staff had over one hundred years of combined experience. We understand that we are in “The Customer Service Business”. The Performance Plus Family of employees wants to earn your business everyday and truly recognizes that “If we don’t take care of the customer – someone else will” After all we are “LOCALLY WORLD FAMOUS”.

Services offer by Performance Plus Tire and Auto:

  • Wheel Alignment
  • Brake Service
  • Undercar Service
  • 30K-60K-90K Preventive Maintenance Programs
  • Suspension Systems Lift Kits/Lowering Kits
  • Wheel and Parts Polishing
  • High Speed Balancing
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