Experience the legendary performance of Pirelli Tires, where Italian craftsmanship meets cutting-edge automotive innovation. Since 1872, Pirelli has been synonymous with high-performance excellence, dominating the prestige tire segment with over 50% market share in the original equipment channel. At Performance Plus Tire, we've been serving discerning drivers for 47 years, combining our deep expertise with Pirelli's uncompromising commitment to safety, performance, and style. As a premier Pirelli authorized dealer, we offer the complete range of Pirelli's High Value tire lineup—from ultra-high-performance street tires to track-focused racing compounds. Shop online for convenient nationwide shipping, or visit our world-famous Long Beach showroom where our expert team, with over 100 years of combined experience, can help you select the perfect Pirelli tires for your vehicle's unique requirements.
Pirelli's reputation as a "Tier 1" manufacturer is well-earned through decades of motorsports heritage and relentless innovation. What distinguishes Pirelli in the tire industry is their exclusive focus on the Pure Consumer Tire segment, particularly in the High Value category, which represented over 71% of their revenue by 2022. This singular dedication means every Pirelli tire is engineered without compromise for the final consumer's driving experience.
From the track-proven P Zero line that equips the world's most exotic supercars to the all-season Cinturato series for daily drivers, Pirelli meticulously engineers each tire to address specific mobility needs. Their advanced compound technology delivers exceptional wet and dry grip, while their proprietary construction techniques ensure superior noise reduction and ride comfort. Whether you're piloting a Ferrari, BMW M Series, or a performance-oriented sedan, Pirelli offers application-specific fitments that original equipment manufacturers trust.
At Performance Plus Tire, our 47-year history serving the Southern California automotive community has given us unmatched insight into which tires truly deliver on their promises. We stock Pirelli because they consistently exceed expectations across multiple performance criteria—grip, longevity, noise reduction, and handling precision. Our family-owned business maintains a $1.2 million inventory with extensive Pirelli selections, ensuring we can meet your needs whether you're shopping online or visiting our flagship Long Beach location.
Beyond performance vehicles, Pirelli's range includes specialized applications for collector cars and vintage automobiles, areas where our expertise truly shines. Our team understands the unique requirements of classic vehicle owners who demand period-correct aesthetics without sacrificing modern safety standards. We also carry Pirelli's motorsport-oriented products for track enthusiasts and weekend racers seeking competition-level performance with street legality.
Shopping for Pirelli tires has never been easier. Browse our complete online catalog with detailed specifications, customer reviews, and competitive pricing—all backed by manufacturer warranties and our knowledgeable support team available at (888) 926-2689. Our nationwide shipping ensures you can access premium Pirelli performance anywhere in the country, while local customers can experience our hands-on expertise and see our extensive wheel and tire inventory in person.
Yes, Pirelli is considered a premium high-end tire manufacturer. Positioned as a "Tier 1" brand, Pirelli focuses exclusively on the High Value tire segment, with over 71% of their revenue coming from premium products. They dominate the prestige tire market with over 50% market share in original equipment for luxury and performance vehicles, and are the tire of choice for manufacturers like Ferrari, Lamborghini, Porsche, and BMW M Series.
Both Michelin and Pirelli are premium tire manufacturers, but they excel in different areas. Pirelli is renowned for ultra-high-performance applications and motorsports, offering sharper handling response and track-focused characteristics preferred by performance enthusiasts. Michelin tends to emphasize longevity, comfort, and all-around capability. The best choice depends on your driving priorities—Pirelli for maximum performance and sporting character, Michelin for balanced performance with extended treadwear. Our team at Performance Plus Tire can help you select based on your specific vehicle and driving style.
While ChemChina (China National Chemical Corporation) acquired a controlling stake in Pirelli in 2015, Pirelli remains operationally headquartered in Milan, Italy, and maintains its Italian heritage and engineering focus. The company continues to design and develop tires in Italy, and their premium positioning and quality standards have remained consistent. Pirelli operates independently with Italian management and continues its longstanding partnerships with premium European automakers.
Pirelli and Goodyear serve different market segments. Pirelli focuses exclusively on high-value premium tires with emphasis on performance and prestige applications, while Goodyear offers a broader range spanning economy to premium segments. For ultra-high-performance sports cars and luxury vehicles, Pirelli typically offers more specialized fitments with sharper performance characteristics. Goodyear excels in the mainstream market with excellent value propositions and proven all-season reliability. Performance Plus Tire carries both brands and can recommend the right tire based on your vehicle type, performance expectations, and budget.
The primary disadvantage of Pirelli tires is their premium pricing compared to mainstream brands. Performance-oriented Pirelli models may also have shorter treadwear ratings than touring-focused competitors, as they prioritize grip and handling over maximum longevity. Some ultra-high-performance Pirelli models can produce more road noise and deliver a firmer ride than comfort-oriented tires. However, these trade-offs are intentional design choices that deliver the superior performance characteristics Pirelli customers expect. For drivers prioritizing maximum grip, handling precision, and prestige fitments, these considerations are typically acceptable.
Pirelli tires are original equipment on many of the world's most prestigious vehicles, including Ferrari, Lamborghini, Maserati, Porsche, BMW M Series, Mercedes-AMG, Audi S and RS models, McLaren, Bentley, and Aston Martin. Beyond exotics and performance cars, Pirelli also supplies premium fitments for luxury sedans and SUVs from brands like BMW, Mercedes-Benz, Audi, Range Rover, and Tesla. Their broad application range means virtually any performance or luxury vehicle can be fitted with application-specific Pirelli tires that meet or exceed OE specifications.
Bridgestone and Pirelli both produce excellent premium tires, with Bridgestone offering broader market coverage and Pirelli focusing exclusively on high-value segments. Bridgestone excels in all-season touring applications, fuel efficiency, and treadwear longevity. Pirelli specializes in ultra-high-performance summer tires and prestige fitments with more aggressive performance characteristics. For sports cars, exotic vehicles, and maximum dry/wet grip applications, Pirelli often has the edge. For long-lasting all-season reliability and comfort, Bridgestone's Turanza and Alenza lines are excellent choices. Performance Plus Tire stocks both brands and can guide you to the optimal choice for your specific needs.
Pirelli consistently ranks among the top premium tire manufacturers globally. They hold the number one position in the prestige tire segment with over 50% market share for original equipment on luxury and performance vehicles. In overall global tire production volume, Pirelli ranks around 5th-6th worldwide, but their focus on high-value products rather than mass-market volume means they lead in the premium categories that matter most to performance and luxury vehicle owners. Independent testing by organizations like Tire Rack and automotive publications regularly places Pirelli's performance lines at or near the top in handling, grip, and performance metrics.
Cooper and Pirelli operate in different market segments with different priorities. Pirelli is a premium brand focused on high-performance and prestige applications with advanced technology and premium pricing. Cooper (now part of Goodyear) targets the value-oriented segment with reliable, budget-friendly tires offering solid all-around performance at lower price points. If you're driving a performance vehicle, luxury car, or prioritize maximum grip and handling, Pirelli is the clear choice. For everyday driving needs with budget consciousness, Cooper provides excellent value. The decision depends on your vehicle type, performance expectations, and budget rather than one being universally "better."
Absolutely—Pirelli is definitively positioned as a high-end premium tire brand. Their exclusive focus on the High Value consumer tire segment, premium pricing strategy, and dominance in prestige vehicle original equipment all confirm their luxury status. Pirelli's association with Formula 1, exotic car manufacturers, and ultra-high-performance applications reinforces their position at the top of the tire industry. When you purchase Pirelli tires, you're investing in Italian engineering heritage, advanced compound technology, and the performance characteristics that premium vehicle manufacturers demand for their flagship models.
Browse our complete selection of Pirelli tires online with nationwide shipping, or visit our Long Beach showroom to see our $1.2 million inventory in person. Our expert team is ready to help you find the perfect Pirelli fitment for your vehicle.
Call us today: (888) 926-2689
