Goodyear has been putting rubber on roads for 126 years, ever since they set up shop in Akron, Ohio back in 1898. That's more than a century of tire-making expertise. Today, they're pulling in over $18.88 billion annually and sitting comfortably among the world's top five tire manufacturers alongside Bridgestone, Michelin, Pirelli, and Continental. Sure, most folks know that famous Goodyear blimp floating above sporting events, but here's something that might surprise you – they crank out more than 100,000 tires every year just for NASCAR's top three racing series.
We put together this guide because choosing the right tires shouldn't feel overwhelming. Maybe you're looking at Goodyear Assurance tires for your daily driver, considering those tough Wrangler tires for weekend trail adventures, or need reliable Endurance trailer tires for your hauling setup. Whatever brings you here, we'll walk you through what matters most.
Goodyear makes finding their products pretty convenient too. They've got around 800 retail locations worldwide and run operations across 57 facilities in 23 different countries. That means getting your hands on the right Goodyear tires shouldn't be much of a challenge, no matter where you're located.
This guide breaks down their all-terrain and all-season options, takes a honest look at whether Goodyear tires deliver good value for your dollar, and gives you the details you need to pick the right match for how you actually drive. Let's dig into what Goodyear offers in 2025.
Goodyear operates on a massive scale that really shows when you look at the numbers. The company keeps 71,000 people busy across 55 facilities in 22 countries worldwide. This kind of reach means you can find Goodyear tires pretty much anywhere you need them.
Two Innovation Centers drive Goodyear's tech development - one in Akron, Ohio, and another in Colmar-Berg, Luxembourg. These are where the real magic happens with new tire designs and technologies. The company splits its manufacturing across three main regions: Americas, Europe/Middle East/Africa, and Asia-Pacific.
The Americas handle about half of Goodyear's tire sales from 2024. They run eight plants in the United States, plus two each in Canada and Mexico, with additional facilities spread across Brazil, Chile, Colombia, and Peru. Their Lawton, Oklahoma plant stands out as the biggest tire factory in their entire operation, keeping 2,900 workers busy.
European operations run out of Brussels headquarters, with plants positioned across Belgium, France, Germany, Luxembourg, Poland, Serbia, Slovenia, South Africa, and Turkey. The Asia-Pacific region gets managed from Shanghai, covering major operations in China, India, Indonesia, Singapore, and Thailand.
Goodyear organizes their tire lineup into distinct families that target specific needs:
Goodyear Assurance tires focus on all-season performance with designs that handle changing weather while delivering fuel efficiency and ride comfort for daily driving.
Goodyear Wrangler tires target off-road enthusiasts and adventure-seekers, fitting everything from Jeep Wranglers and Ford Broncos to the Tesla Cybertruck.
Goodyear Endurance trailer tires handle the specific demands of towing and hauling applications.
The company has also stepped up their game with premium options for large SUVs running 22-inch or 24-inch wheels, like the Cadillac Escalade. They're planning to roll out five new product lines globally and add nearly 200 new options "in the high end, highly profitable segments of the market".
Innovation drives much of what Goodyear does, especially with how quickly the automotive world keeps changing. Their SightLine technology, which they first talked about in 2021, turns regular tires into smart ones. These can measure air pressure, detect how much grip you've got on the road, and even tell you when the rubber's getting worn - all stuff that makes driving safer.
Goodyear teamed up with TNO, a Dutch research group, to build tires with sensors that spot dangerous road conditions and work with driver-assist systems. This tech can help prevent crashes in tough conditions like rain, snow, or ice at speeds up to 50mph.
On the production side, they just announced a $320 million expansion of that Lawton plant we mentioned. This boost will pump up production capacity by nearly 30% - that's 10 million more premium tires every year. The investment makes sense since they're focusing on those larger rim-diameter tires that bring in better profits.
They're also building new partnerships. Recently, Goodyear joined forces with MEKO to strengthen tire distribution in Nordic countries. Their goal? Sell 1 million tires worth 1 billion SEK by the end of 2026.
Goodyear breaks down their tire lineup into clear categories that match different driving situations and vehicle needs. This organized approach makes it easier to zero in on what works best for your specific setup.
The Assurance family targets everyday drivers who want reliable performance without drama. The Assurance WeatherReady 2 stands out here with its tread compound that adjusts to weather changes. Testing shows it beats popular competitors like Michelin CrossClimate2 and Bridgestone WeatherPeak when it comes to wet handling, wet braking, and dry handling.
Warranty coverage varies across the Assurance lineup. The MaxLife 2 backs you up with an 85,000-mile warranty, while the All-Season model covers 65,000 miles. Looking for maximum comfort? The Assurance ComfortDrive focuses on a smooth ride with a tread pattern designed to cut down road noise.
You'll find multiple biting edges for all-season grip, wide tread grooves that handle wet conditions better, and stable shoulder blocks for confident handling across most Assurance tires. The internal construction typically uses a polyester cord body with twin steel belts, which balances comfort with lasting performance.
Wrangler tires handle the rough stuff while still being civilized on regular roads. These work well for drivers who need tires that can take a beating but won't punish you during daily commutes.
The Wrangler All-Terrain Adventure with Kevlar brings DuPont™ Kevlar® into the mix for better puncture resistance, plus Durawall™ Technology that helps prevent sidewall cuts. The open tread pattern gives you solid traction when things get wet and muddy.
Some Wrangler LT sizes carry the Three-Peak Mountain Snowflake symbol, which means they've proven themselves in serious winter conditions. Combined with two Kevlar layers and 30% more steel, these models work well year-round in areas with changing weather.
Trailers put different demands on tires than regular passenger vehicles, and Endurance tires address those specific challenges. They work with travel trailers, pop-up campers, boat trailers, and fifth wheels.
The Endurance uses a solid construction with twin steel belts backed by two-ply nylon for better traction and durability. The tread depth and decoupling groove help the tire run cooler when you keep proper air pressure.
Other features include a better inner liner that reduces air loss while towing, plus Durawall® Technology with a scuff guard to protect the sidewalls from damage. The symmetric tread design with close-spaced ribs keeps your trailer tracking straight and stable on highways.
All-season tires make up the biggest chunk of Goodyear's consumer sales, which makes sense since about 85% of American drivers go this route. These tires deliver steady performance across different weather conditions, though they're not built for heavy snow.
Take the Assurance All-Season - it uses a symmetric tread design with independent shoulder blocks that give you confident handling on both dry and wet pavement. Four wide grooves move water and slush out of the way, while multiple sipes create extra biting edges for better traction in light snow.
Goodyear's all-season tires find a good middle ground between tread life (usually backed by 65,000-mile warranties), comfortable ride quality, and year-round capability. This combination works particularly well for family sedans, minivans, and crossovers in areas with moderate seasonal weather changes.
Eagle tires deliver the responsive handling and grip that driving enthusiasts demand. These performance-focused options combine cutting-edge technology with race-inspired design for drivers who expect more from their vehicles.
The Eagle F1 SuperCar 3 features an aggressive asymmetric tread pattern with large outer shoulder blocks that maximize cornering grip when you need it most. Its specialized tread compound maintains contact with the road surface across a wide range of temperatures, while the internal construction uses twin steel belts reinforced with spirally wrapped polyamide for high-speed stability.
Drivers seeking balanced performance in all conditions should consider the Eagle Exhilarate, which combines responsive handling with all-season capability. Its ActiveGrip Technology creates a dynamic contact patch that adapts to changing road conditions, while TredLock Technology delivers precise steering response through interlocking microgrooves that provide biting edges for enhanced traction in wet weather.
Ultra Grip tires tackle winter's harshest conditions with specialized compounds and tread designs engineered for superior traction on snow and ice. These dedicated winter options give drivers confidence when temperatures drop and road conditions deteriorate.
The Ultra Grip Winter features a directional tread pattern with multiple biting edges that grip snow and slush effectively. Its Winter Reactive Technology adapts to changing winter conditions through specialized sipes that provide additional traction points. The tire's construction includes a specialized rubber compound that stays flexible in extreme cold, maintaining grip when other tires become stiff and less effective.
For drivers facing severe winter conditions, the Ultra Grip Ice WRT combines 3D TredLock Technology with a specialized Winter Grip compound that delivers enhanced stopping power on ice. The tire carries the Three-Peak Mountain Snowflake certification, confirming its performance in extreme winter conditions goes beyond standard all-season capabilities.
Fuel Max technology gives drivers what matters most in today's economy: efficiency without compromise. These tires reduce rolling resistance through advanced tread compounds and construction techniques, helping you get more miles from every tank.
The Assurance Fuel Max uses a specialized tread compound that reduces energy loss as the tire rolls, delivering a 4% improvement in highway fuel economy compared to standard tires. Its Dry Tread Zones on the shoulders provide confident handling, while Wet Tread Zones in the center help channel water away from the contact patch for enhanced wet traction.
For commercial applications, the Fuel Max LHD 2 delivers similar efficiency benefits in a design optimized for long-haul trucking. Its cool-running construction features a dual-layer tread compound that minimizes heat buildup during extended highway use, promoting even wear and maximizing tread life while maintaining the fuel-saving benefits that matter to fleet operators watching their bottom line.
Real-world performance tells the full story with Goodyear tires. You'll see different results depending on which model you choose and how you plan to use them. The durability, handling, and comfort can vary quite a bit across their lineup.
Goodyear stands behind their tires with solid warranty coverage. Many of their family car tires hit 70,000 miles or more based on testing. Take the Assurance WeatherReady 2 – it comes with a 60,000-mile tread life warranty. But your actual mileage depends on how you drive, what roads you travel, and how well you maintain your vehicle.
Most Goodyear models include built-in wear indicators to help you track tread depth. These markers sit flush with the tread surface when you hit 2/32-inch – that's your signal to start shopping for replacements. Some models like the Eagle Exhilarate go further with eight built-in wear bars, making it easy to check both tread depth and wheel alignment.
The Assurance WeatherReady 2 beat out competitors like Michelin CrossClimate2 and Bridgestone WeatherPeak in wet handling, wet braking, and dry handling tests. Goodyear's AquaTred Technology does the heavy lifting here, using Evolving Traction Grooves to push water and slush away from the tire.
Winter performance gets better with certain models that carry the Three-Peak Mountain Snowflake (3PMS) symbol – this means they passed tough snow traction tests. Still, dedicated winter tires like the WinterCommand will outperform all-season options when roads get icy.
SoundComfort technology makes a real difference in cabin quietness. These tires use a built-in sound barrier that cuts air vibrations, reducing cabin noise by up to 50% compared to standard tires. The tech works by tackling tire air cavity resonance – one of the biggest noise culprits.
The Assurance ComfortDrive takes comfort further with ComfortFlex technology that soaks up road impact, plus a tread pattern designed to cut down on road noise. These features add up to a noticeably smoother ride.
Not everything's perfect though. Some customers report premature wear issues. One driver saw significant wear on Goodyear Assurance Weather Ready tires after just 20,000 miles – way short of expectations. Another customer's tires measured 6/32" tread depth after only 9,000 kilometers.
More concerning are blowout issues. Goodyear recently recalled over 170,000 out-of-production tires linked to crashes. The Marathon LHS II and Marathon LHS II+ models specifically faced complaints about tread separations and blowouts. Internal documents showed Goodyear was accused of not properly warning customers about manufacturing defects affecting thousands of tires.
These issues don't affect all Goodyear tires, but they're worth knowing about when making your decision.
Let's talk numbers. Understanding what you'll actually pay for Goodyear tires helps you figure out if they're worth your investment. The real question isn't just the sticker price – it's whether these tires deliver solid performance for what you spend.
Goodyear tires cover a pretty wide price spectrum based on what type you need. Their all-season passenger tires in the Assurance lineup typically start around $130-150 per tire, while the specialized off-road Wrangler models will cost you more. Consumer Reports data from early 2023 shows comparable options like the General Altimax RT43 at $140.97 and the Michelin CrossClimate2 at $205.99 .
The pricing makes sense when you look at what goes into each tire. Models with SoundComfort technology or WeatherReady compounds cost more than basic versions – you're paying for the engineering that goes into those features. Same goes for tires with longer tread life warranties; that extra coverage comes with a higher price tag.
Goodyear sits right in the middle to upper range when you compare them head-to-head with other major brands. Michelin typically commands the highest prices – their Defender T+H runs $186.99 and the CrossClimate2 hits $205.99 per tire . Continental comes in slightly lower with the PureContact LS at $176.99 .
Here's something worth knowing about warranties: Bridgestone made a big change in January 2022, cutting their warranty coverage down to the lowest among major brands. They dropped their 1-year free replacement policy and now only offer 5 years of proration with no roadside assistance . That changes the value equation when you're comparing similar-priced tires.
Goodyear stands behind their products with several warranty options. Their Tread Life Limited Warranty covers premature treadwear – if your tires wear evenly down to 2/32" before hitting their warranted mileage, you can get a prorated replacement .
They also offer a Highway Auto and Light Truck Tire Replacement Limited Warranty for manufacturing defects. If you need to remove tires during the first 2/32" of usable tread or within twelve months of purchase, you qualify for free replacement . Plus, Goodyear gives you a 60-Day Satisfaction Guarantee on select tires, so you can exchange them if they don't meet your expectations .
Goodyear has built an extensive service network to make purchasing and maintenance convenient. They launched an interesting tires-as-a-service program in 2024 for commercial and last-mile delivery fleets. It's a subscription-based setup that includes premium tires with intelligence technology, 24/7 monitoring, and proactive service coordination .
The results speak for themselves – this program cut emergency vehicle breakdown events by nearly 80% for a U.S. last-mile delivery fleet and reduced fuel consumption by up to 4% for a European commercial fleet .
Race tracks are where Goodyear puts their tire technology through the toughest tests possible. What works at 180 mph on a NASCAR oval or through the demanding curves at Le Mans eventually makes its way into the tires you can buy for your daily driver. That's been their approach for decades, and it shows in the performance you get.
Goodyear's partnership with NASCAR goes back 68 years – that's one of the longest relationships in professional sports. They've renewed this deal recently, keeping Goodyear as the only tire supplier for NASCAR's top three national series. Every single one of those 100,000+ tires they make annually for NASCAR gets hand-built at their Akron, Ohio facility.
They've also teamed up with Historic Sportscar Racing (HSR) as the presenting sponsor of the HSR NASCAR Classic. Goodyear supplies the official 'spec' tires for HSR NASCAR Classic races, which gives them even more real-world testing data from vintage racing applications.
Here's what makes this partnership valuable for you: "What we learn on the track inspires what goes into our consumer tires". Take the 2023 24 Hours of Le Mans, where Goodyear tested racing tires with real-time intelligence capability for the first time. Those tires collected pressure and temperature data through their SightLine platform.
The results speak for themselves. This same technology helped cut emergency vehicle breakdowns by nearly 80% for a delivery fleet. Another European commercial fleet saw their fuel consumption drop by up to 4% using these innovations. That's the kind of real-world benefit that starts on the racetrack and ends up helping your wallet at the gas pump.
Goodyear's racing-inspired innovation extends beyond performance into environmental responsibility. Their EcoReady tires contain at least 70% sustainable materials. This includes soybean oil replacing petroleum-based oils, rice husk ash silica that would otherwise go to landfills, and sustainably sourced natural rubber.
What you get is proof that high-performance tire technology doesn't have to come at the environment's expense. Racing drives innovation, but smart engineering makes sure that innovation works for everyone.
After digging into Goodyear's tire options, here's what matters most for your decision. This company has earned its spot among the world's top tire manufacturers through solid engineering and a product range that covers just about every driving scenario you'll encounter.
Their tire categories make sense for different needs. Assurance models work well for daily driving with warranties that back up their durability claims. Wrangler tires handle off-road demands without making your highway rides miserable. Endurance trailer tires solve real towing challenges with construction designed specifically for that job.
The performance data tells a good story too. Models like the Assurance WeatherReady 2 consistently outperform major competitors in testing, while technologies like SoundComfort genuinely reduce cabin noise - something you'll appreciate on longer drives.
Price-wise, Goodyear sits in that sweet spot between budget options and premium brands. You're getting solid engineering without paying Michelin prices, plus warranty coverage that's better than what some competitors offer these days.
What really sets them apart is how their racing experience filters down to everyday tires. That 68-year NASCAR partnership isn't just for show - the technology they develop for high-speed competition actually improves the tires you can buy for your vehicle.
Sure, some drivers report issues with certain models, and no tire company is perfect. But when you weigh everything - the engineering expertise, product variety, performance testing results, and reasonable pricing - Goodyear tires make sense for most people's needs.
The key is matching the right tire to how you actually drive. Their lineup is broad enough that whether you're commuting to work, hauling a trailer on weekends, or hitting trails in your SUV, there's likely a Goodyear tire built for exactly what you need.
Q1. What improvements can we expect from Goodyear by 2025? Goodyear aims to achieve $1.50 billion in annual benefits through cost-saving measures and margin expansion. They're targeting a 10% segment operating margin and plan to optimize their portfolio to generate over $2 billion in gross proceeds. Additionally, Goodyear is working towards a net leverage ratio between 2.0x and 2.5x by the end of 2025.
Q2. How long do Goodyear tires typically last? Goodyear recommends replacing tires after 6 years of service, regardless of their manufacture date. However, tires should be replaced earlier if they show signs of wear, damage, or any other issues that could compromise safety and performance.
Q3. How do Goodyear tires compare to Michelin tires? Both Goodyear and Michelin are high-quality tire brands, each with their strengths. The best choice depends on your specific needs and the tire category. Goodyear often offers competitive pricing and innovative features, while Michelin is known for premium performance. It's essential to compare specific models within each brand for your particular vehicle and driving conditions.
Q4. Are all Goodyear tires manufactured in the United States? While Goodyear is an American company, not all of their tires are made in the USA. Goodyear has manufacturing facilities in various countries, including China, Canada, Germany, and France. Their Dalian factory in China, for example, has been expanding to meet the growing demand for large-rim-diameter tires in the Asia Pacific region.
Q5. What innovative technologies is Goodyear incorporating into their tires? Goodyear is integrating several cutting-edge technologies into their tires. These include SoundComfort technology for reduced cabin noise, WeatherReady compounds for all-season performance, and the SightLine platform for real-time tire intelligence. They're also focusing on sustainability with EcoReady tires, which contain at least 70% sustainable materials like soybean oil and rice husk ash silica.
