MICHELIN Primacy tires are the #1 choice among top vehicle manufacturers for their premium and luxury models. The MICHELIN Primacy Tour A/S has the quietest tread design among leading competitors. 17% better snow traction than the MICHELIN Primacy MXM4.
Michelin is a French tyre manufacturer based in Clermont-Ferrand in the Auvergne région of France. It is the second largest tyre manufacturer in the world after Bridgestone and larger than both Goodyear and Continental. In addition to the Michelin brand, it also owns the BFGoodrich, Kleber, Tigar, Riken, Kormoran and Uniroyal tire brands.