The new Michelin Primacy 4 is backed by two innovative technologies that offer lasting safety, excellent performance and sublime comfort throughout. The Primacy 4 is Michelin's latest tire that's safe when new, safe when worn.
Michelin is a French tyre manufacturer based in Clermont-Ferrand in the Auvergne région of France. It is the second largest tyre manufacturer in the world after Bridgestone and larger than both Goodyear and Continental. In addition to the Michelin brand, it also owns the BFGoodrich, Kleber, Tigar, Riken, Kormoran and Uniroyal tire brands.