The new Ziex ZE960 is the successor to the ZE950, a mega tire line with more than 105 sizes including touring sizes and those for CUVs.
Falken has redesigned the ZE960 with a goal of providing a more-consistent performance throughout the tire's life.
Falken has built grooves, which it is calling Flask sipes, into the tread.
These grooves actually widen as the tire wears, maintaining good water evacuation.
Designers also improved snow traction through the use of a dual-sloped groove.
Overall, the ZE960 has 10 percent better-wet braking and about 15 percent better wear than the 950.
Wet handling, dry handling, snow traction, and rolling resistance also have been improved, while noise, comfort, and dry braking are similar to the previous tire.
Falken Tires, known as a leader in high performance tire technology for cars, trucks, SUVs and crossovers, has successfully built a reputation as a full-line tire manufacturer with a long history of delivering high quality, high value products.