We harnessed cutting-edge simulation technology to develop a new tread pattern that optimizes the distribution of stress throughout the tire footprint for superior performance when it comes to noise and steering stability. Meanwhile, a brand-new sidewall design provides a stylish and luxurious touch between the vehicle and the road.
It started in Belfast, Ireland, in 1888, with an idea that forever changed the way the world rides. The road has led from the racetracks of Europe to America's most sophisticated tire-making labs. The journey has been epic. Take a look, and see how we arrived at a tire brand like no other.